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[Press Release] (2014.12.19) YOUNG TOYS' TOBOT SALVAGES PRIDE FOR DOMESTIC TOY BRAND AMONG OVERFLOWING FOREIGN BRANDS 2014-12-22


Young Toys’ Tobot salvages pride for domestic toy brand

among overflowing foreign brands

- 5 out of 10 top items in terms of accumulated sales in retailers are Young Toys’ products

- Tobot Deltatron ranked No.1 in sales for two consecutive weeks, three weeks after the launch



제목 없음.png

Picture) Tobot Deltatron



As Christmas is just around the corner, customers are hurrying their steps to toy retailers while domestic/foreign toy companies are busy responding to the increased demand and preparing for the victory in the peak season.


 

While the renowned foreign brands are pouring in the market, what’s noticeable is the continuing popularity of domestic

toy brands.  Young Toys’ transformation robots such as Tobot and Biklonz are exceptionally powerful that their

accumulated sales in boy’s toy retailers ranked higher than foreign products, continuing the last year’s success.


According to Nielson Korea data, Young Toy’s Tobot Adventure Y ranked 1st in retailers’ sales record from the 1st week of November to the 1stweek of December. In addition, Tobot Deltatron, Biklon Hurricane, Biklon Ursa, Tobot Adventure Z ranked 3rd, 7th, 8th, 10th, respectively, in boy’s toy sales record. By including 5 out of 10 products, Young Toys is demonstrating the continuous fervor of 2013.


Young Toys launched Tobot Deltatron, a three-level transformation robot, along with the new animation series on November, to continue the fever of Tobot Quatran which led to nationwide scarcity last Christmas. Tobot Deltatron recorded No.2 in boy’s toy sales in the week of the launch and No.1 in the last week of November and the first week of December, continuing the “Tobot Fever.”


In addition, the sales promotion held in G-market in the beginning of December was successful, selling out Deltatrton, Tobot Adventure Y, Tobot Quatran.


November Toy Sales Rank TOP 10 (Nov. 3 – Dec. 7)

Sales Rank

Item

1

Young Toys Tobot Adventure Y

2

Bandai Power Ranger Dino Force DX Tyranno King

3

Young Toys Tobot Deltatron

4

Lego Legends of Chima Flying Phoenix Fire Temple

5

Lego Legends of Chima Laval’s Fire Lion

6

Bandai Youkai Watch

7

Young Toys Biklon Hurricane

8

Young Toys Biklon Ursa

9

LEGO Ninjago X-1 Ninja Charger

10

Young Toys Tobot Adventure Z

 

 

Toy Sales Rank TOP 5 from 5th week of Nov. to 1st week of Dec

(Nov. 24 – Dec. 7)

 

Sales Rank

5th week of November

(Nov. 24 – Nov. 30)

1st week of December

(Dec. 1 – Dec. 7)

1

Young Toys Tobot Deltatron

Young Toys Tobot Deltatron

2

Young Toys Tobot Adventure Y

Bandai Power Ranger Dino Force DX Tyranno King

3

Lego Legends of Chima Flying Phoenix Fire Temple

Bandai Youkai Watch

4

Sonokong Hello Carbot Starex Dandy

Young Toys Tobot Adventure Y

5

Lego Legends of Chima Laval’s Fire Lion

Lego Legends of Chima Flying Phoenix Fire Temple


 

* Source: Nationwide Retailers 45th -49th week of 2014, Nielsen Scan Track Data (Toy Category)

Copyright © 2014, The Nielsen Company

 


“Young Toys is trying its best to maintain stock, in order to minimize customer inconvenience and not to repeat the so-called “Quatran Sold-out Incident,” Young Toys insider quoted. “As Tobot is doing fine this year as well, we expect a great outcome in the Christmas season which takes up a great portion of toy industry’s annual sale,“ he added.




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